Chapter 1699 (2/2)
To put such a strong man who has been fighting the invincible hand in the world for several years since 2015 into the present, it is not only fighting the invincible hand in the world, but even abusing the invincible hand in the world.
Therefore, panda bears, which are based on Kumamoto bears, have swept the world with the fastest speed.
In his last life, Kumamoto didn't make such a fast fortune.
In order to promote its own promotion, Kumamoto county takes great pains in its copyright operation. First, they open Kumamoto's copyright application free of charge in Japan. As long as they are enterprises in Japan, they can apply for free use of Kumamoto's image. In this way, Kumamoto's image quickly goes out of Kumamoto County and even goes global through Japanese manufacturing.
Next, XiongBen County opened the authorization application of overseas enterprises, but there are many requirements for overseas authorization application. For example, the design must pass the examination and approval of XiongBen County, and can not be used directly. At this stage, XiongBen County authorized a number of overseas famous world-class brand cooperation, laying a more solid foundation for XiongBen's ”global network red”; later Here, XiongBen county has fully opened the application of overseas enterprises, but these enterprises are not free of charge. XiongBen county will charge a certain amount of copyright money. With more and more cooperative enterprises, XiongBen county's global popularity is also rising.Now, the promotion resources in the hands of Li Mu are beyond the imagination of Kumamoto County of Japan, so in just a few days, it has realized the influence that Kumamoto county has only worked out in a few years.
The second phase of panda bear expression makes panda bear more popular all over the world, and also attracts the attention of numerous enterprises.
At one time, many enterprises applied to Muye technology to cooperate with panda bear copyright, and the application email was sent like snowflake.
According to the feedback from the marketing department, up to three days after the launch of the second phase of panda bear, more than 5000 enterprises in the world have sent cooperative applications to Muye technology, all of which hope to get the image copyright of panda bear and use it in their products.
After referring to the copyright operation methods of Xiong benxiong in his last life, Li Mu thought over and over again and formulated the first version of commercial cooperation rules for the image of panda bear.
Article 1: panda bear does not charge any copyright fee at present. Any enterprise can apply to Muye technology for the use of copyright, but it must indicate the use mode, use scope and use times (exposure quantity) in the application. It can only be used after it has passed the review of Muye technology and written face-to-face authorization;
Article 2: no company can apply for the use of panda bear The image of is used for pure peripheral production, such as dolls, commemorative coins, posters, etc., which must be used in combination with their own products;
Article 3: the higher the world ranking of the application enterprise, the easier it is to obtain approval; the greater the number of times (exposure number) of the application enterprise, the easier it is to obtain approval;
Article 4: when any enterprise uses panda bear copyright , the Chinese name of panda bear or the English name panda bear must be publicized in obvious font at the use position of panda bear image, and businesses can choose one from two.
Article 5 if an enterprise violates the use regulations, Muye technology has the right to immediately stop the authorization and collect the copyright fee according to the violation.
Li Mu's idea is also to grant free license and enhance the global exposure. After all, the cash flow of Muye technology is excellent, and the valuation has already exceeded 100 billion US dollars. There is no need for panda bear's copyright income at all, so it's better to give free license to realize the blooming everywhere.
However, although it's a free license, it's impossible to let everyone use it casually. I can't make sure that tomorrow I will get a condom or other products that don't come to the table.
Therefore, if you want to use it, you must apply for it, and inform the user of it. Only after the approval of Muye technology, can the other party use it.
In addition, the reason why the other party is not allowed to produce pure peripheral products is that Li Mu wants to take the peripheral products like doll in his own hands, which is not to make money, but to ensure the workmanship and quality. Otherwise, once other enterprises have the right to produce dolls, they are likely to immediately make a batch of inferior dolls to flood the market. In that case, the image of panda bears will be damaged 。
In addition, if Coca Cola promises to print panda bears on Coke bottles or coke cans and print 10 billion bottles (cans) globally, it can immediately authorize them;
for Air China, because Air China is also a big brand, and airplanes fly around the world It's highly displayed, so if Air China applies to build several panda bear airplanes and print the image of panda bear on their airplanes, it will immediately authorize itself;
as soon as the details are released, McDonald's and Coca Cola will come to us.
Because there are too many businesses applying for use, the head of McDonald's and Coca Cola's Asia Pacific region directly called Li Ziwei, who can't wait to say that they want to cooperate with Muye technology on the copyright of cartoon image again, and that they are willing to pay a high price.
Li Mu had a very in-depth cooperation with Coca Cola and McDonald's in the cartoon image of zombies in plant Wars, and had a high recognition of their cooperation attitude and enterprise strength. So he immediately said to Li Ziwei, ”tell Coca Cola that if they promise me that this year's production lines around the world, more than half of the products cover the image of panda bears , I will give them the authorization as soon as possible, and make them the first enterprise in the world to get the authentic authorization. ”
”You have to explain to them that the concept of production lines all over the world is that any Coca Cola production line must contribute more than half of its production capacity, and even the production line in any corner of Africa must cover more than half of its products with our Panda Bear image,” Li Mu said
Although Coca Cola is the leading enterprise in the beverage industry, it has not been so comfortable all the time. Just because Pepsi system is pressing, it makes them very uncomfortable. In order to ensure their leading position, they have at least one billion dollars of publicity cost in the world every year.
If they can take the lead in obtaining the copyright of panda bear and Mr. rate produces drinks with panda bear pattern, they will be able to stand out among all competitors.
Don't look at the image of a little panda bear. If Coca Cola takes the lead in getting it, its publicity effect may be even stronger than the $100 million advertising!