Chapter 1700 (1/2)
When Coca Cola received Li Mu's reply, it was almost blinded by Li Mu's request.
Li Mu's written request is: Coca Cola can become the first enterprise in the beverage industry to use the image of panda bear, but it must ensure that each of its beverage production lines has at least half of its products printed with panda bear logo in the next year.
If Coca Cola is willing to accept this condition, Makino technology will guarantee the exclusive period of Coca Cola in the same industry for at least three months. At the same time, it can consider to use panda bear to integrate Coca Cola materials to create a set of exclusive image jointly customized by enterprises, such as panda bear wearing Coca Cola clothes, holding Coca Cola products, etc.
Coca Cola is very interested in this kind of cooperation, especially the three-month exclusive period and the exclusive image of joint customization, which is a good opportunity for Coca Cola to improve its exposure, topic and sales.
But the only thing that made them feel weak was Li Mu's appetite.
Coca Cola's products sell more than 10000 bottles (cans) every second in the world. The sales volume is more than one billion bottles (cans) in one day and about 400 billion bottles (cans) in one year.
Li Mu requires at least half of them to be printed with panda bear logos, which means that panda bears will be displayed more than 200 billion times on Coca Cola products!
Although Coca Cola wants to get copyright, it doesn't want to make such a big global distribution. After all, there are many underdeveloped areas where users may not know what panda bears are or like them.
Coca Cola immediately replied with a request to reduce 50% to 20%.
Li Ziwei tells Li Mu of Coca Cola's reply, and Li Mu is angry on the spot.
”I think it's only on the basis of previous cooperation that I open this back door for them. They still bargain with me?”
Li Ziwei helplessly said: ”maybe 50% is too much for them. Don't forget that Coca Cola has a large number of local star endorsements in all regions of the world. If our Panda Bears account for 50% of the outer packaging of their products, their own propaganda will be affected.”
Li Mu waved: ”many companies belong to the goods you give him a good face and he will go to heaven.”
Said Li Mu: ”crape myrtle, write back to them, what I say, what you return, don't touch up.”
”OK.” Li Ziwei immediately took out the pen and paper and said, ”Mr. Li, please tell me.”
Li Mu said: ”first of all, the reason why we reply to Coca Cola so quickly is that we have ever cooperated with each other. Otherwise, Coca Cola, like other companies, has to submit applications for approval in line, so please cherish this friendship.”
”second, my offer will not be changed in any form. If you do not accept it, I will give the same offer It's sent to Pepsi because they also submitted their application for use to us; ”
” at last, you fools even haggle with me. My panda bear has a very high exposure, with an average daily exposure of more than 10 billion, not short of your 120 billion exposures that year. Your exposure to me is just exposure, and my exposure to you means sales volume Growth. If you don't understand that, don't talk about it any more. ”
”In addition, now my request has been raised from 50% to 60%. Please make sure to consider and reply within three hours. If you fail to reply within the time limit, it will be regarded as abandonment of cooperation.”
Li Ziwei nodded and said, ”Mr. Li, I have made a note of it. Would you like to repeat it for you?”
Li Mu said, ”no, just reply to them. Remember to use Chinese directly.”
”Good.”
In Li Mu's view, panda bear is now a global ferment and a global pop star, and its exposure rate is too high. Not only is the media coverage, but the most powerful is that users use its expression pack every day, and more than once.
Even stars can't guarantee several or dozens of exposures a day from users, but panda bears can.
According to the internal data analysis of Muye technology, users have received panda bear expressions more than 30 times on average in an hour online.
It may be friends chatting or group chatting. In a word, users use panda bear expression very frequently, so they see panda bear more frequently, not only when they use it, but also when others send it.
What's more, YY doesn't open up a custom GIF expression, which means panda bears have no competitors at all.
What's more, now, between users, there is no way to directly send a preview state GIF map.
That is to say, if a user makes a GIF dynamic map and wants to send it to YY friends or group chat as an expression, the only way to do this is through file transfer.
In the way of file transfer, what the other party receives is a prompt that the other party sends 12345.gif file, so it can't see the GIF preview at all. To see this GIF, he must first click to accept the file, and then wait until the file transfer is completed and open it with software.Such a tedious way is impossible to make any GIF popular.
This more guarantees panda bear's extremely strong exposure at the user level.