Chapter 1716 (1/2)
On behalf of DreamWorks, Spielberg signed an agreement with Li Mu on the use of panda bear's copyright and a strategic cooperation agreement on Kung Fu Panda.
The overall terms seem fair, but if we really want to go deep, DreamWorks has suffered some losses.
Li Mu's approach is like a famous star going to a famous restaurant to eat a tyrant's meal, and then forcibly entering the stock market. Although it brings its own traffic, in the long run, DreamWorks really loses more imagination space.
But Spielberg also had no way. He didn't want to offend Li Mu because of a movie. After all, no matter how powerful a movie is, the imagination space is limited. But behind Li Mu, it represents infinite possibilities.
When the contract was signed, Muye image became one of the producers of Kung Fu Panda. In order to build momentum for the film in advance, YY jointly announced the news to the outside world with Twitter.
Later, panda bear will star in the news of DreamWorks animated film Kung Fu Panda and swipe the screen all over the world.
The cross-border cooperation of cartoon images is the first time in Hollywood history.
Since the project of Kung Fu Panda was just started in DreamWorks, the outside world didn't hear anything at all, so they thought it was a movie specially made by Li Mu for panda bears.
The concept of customizing a Hollywood level animated film for a cartoon image shocked the whole world. It sounds like building a university for a child. However, when people think of the rich and powerful technology of herdsmen, they can accept it even when they are surprised.
As for those fans who like panda bears, they feel very happy. Although they don't know the specific plot of the movie, it's just the name ”Kung Fu Panda” that people are looking forward to.
After the news that panda bear starred in kung fu panda came out, Li Mu and Spielberg immediately achieved a win-win situation. Spielberg also saw the strong fan effect of panda bear from social networks and news media, supported by such a strong fan base. As long as the Kung Fu Panda reaches the first-class production level, the global box office will reach 1.5 billion US dollars It shouldn't be a problem.
As for the production cost of Kung Fu Panda, DreamWorks had estimated about 100 million dollars before.
However, almost all films have a lower budget than the actual cost before they are started. Almost every director will increase his investment in the process of practical operation. Therefore, after the production of Kung Fu Panda is completed, the cost should be increased by another 20 million dollars.
At the box office of US $1.5 billion, the revenue ratio is extremely optimistic compared with the cost of US $120 million.
So Spielberg immediately adjusted the work focus of DreamWorks at this stage, and raised the priority of Kung Fu Panda to the first place. That is to say, from now on, the main work of DreamWorks is to produce Kung Fu Panda.
DreamWorks, after all, is an experienced top animation brand. It immediately made a work adjustment. Originally, DreamWorks planned to do a real scene selection team in several provinces in Southwest China, and immediately turned around the horse head. Most people rushed to Bashu, especially Jiuzhaigou and Wolong Town.
Jiuzhaigou is recommended by Li Mu to Spielberg. The peace Valley in Kung Fu Panda is also located in the mountains and rivers with strong Chinese style. However, for Chinese people, that style is too common and not representative.
Therefore, Li Mu suggested that Spielberg should refer to the scenery of Jiuzhai, especially the water.
In addition to Jiuzhai and Wolong, Li Mu also recommended Huangshan to Spielberg. In his last life, Li Mu has visited many mountains and rivers for tourism. In his eyes, Huangshan is the most important place for xianqi'er.
So Spielberg immediately instructed the scene selection team to split up a small team and go to Huangshan.
Therefore, Li Mu hopes that in the future, ”Kung Fu Panda” can have the magnificent mountains of Huangshan and the magic lake of Jiuzhai in the landscape architecture, and then integrate the freehand brushwork of Chinese landscape painting to make the artistic conception deeper.
Spielberg completely adopted Li Mu's suggestion. This time, he came to China in a hurry to make Spielberg understand a truth, which is very simple, that is, in any case, Li Mu must be satisfied.
Li Mu is not idle either. He immediately asked the team to shoot and make a new phase of panda bear expression bag. This time, in order to highlight Kung Fu Panda, the shooting team set up a martial arts school scene to let panda bear shoot a series of Expressions related to kung fu. However, these expressions were also treated with exaggeration, and the panda bear was not specially shaped Become a kung fu master, but shape it into a Kung Fu waste wood.