Chapter 1728 (1/2)

Li Mu likes to cheat people, and because he has the memory of later generations for more than ten years, he likes to cheat people with arguments completely contrary to the facts of later generations.

For example, he fooled Larry Page that Google could never rise or even be killed without cooperation with Makino technology. Larry Page believed that he chose to believe in the lies of Li Mu rather than believe that he could create a business empire with a market value of hundreds of billions of dollars in the future.

For example, he fooled apple, they left the profits of iPod and iTunes, the whole company will collapse, they can only use cheaper mango me and yytunes to kill them, they also chose to believe the ghost of Li Mu, they did not believe that they could become a trillion dollar super giant in the future by an iPhone.

Now, Li Mu fooled Little Bill Ford to tell him: your Jaguar and Mercedes Benz, BMW and Audi are highly overlapped, but you can never sell Mercedes Benz, BMW and Audi; Your Land Rover is a pile of garbage that Chinese, Europeans and Americans don't like, ugly, high fuel consumption and poor quality, and it may be boycotted by environmental protection organizations in the future; your Volvo is worth a lot of money Everything is hidden inside the car. What's the use of trying to install airbags in the car? Chinese consumers will not pay for what they cannot see.

Being fooled by Li Mu, Little Bill Ford's heart was completely shaken.

He suddenly felt that he was indeed a failure. Li Mu could see the lifegates of these three brands, but he could not see them.

Jaguar, damn it, it can't be sold anywhere.

Land Rover is basically the same as Jaguar.

Volvo has some markets in some senior intellectual groups in Europe and North America, but it's a small group after all.

Li Mu is right. The best model sold by Huaxia doesn't even have air bags. What can Volvo take to compete with the car without air bags?

People buy Pu sang 100000 yuan, Volvo starts with 230000 yuan, and it's the same level as Benz, Audi and BMW. How to play?

No wonder these three brands have been losing all the time. The original problem is here.

In such a comparison, the brands in my hands are really boring to death.

Once one's belief is shaken, things will change qualitatively.

Little Bill Ford began to feel a little fidgety. Jaguar, Land Rover and Volvo became hot iron in his eyes. He felt extremely hot when holding them.

He didn't think about it. He adjusted the development strategies of these three brands according to Li Mu's questions. For example, he lowered the price of Jaguar and Land Rover products, and reduced the expensive costs of Volvo hidden in the car. However, he had no energy to reorganize these three brands. For a car enterprise, bankruptcy is easier than changing the strategy More.

Once we start to change our strategy, we must re-develop new products. This is a task that requires a lot of human, material and financial resources, and can only be completed in a few years. The most terrible thing is that the success rate of grinding a sword in a few years is not high. Many car companies are ambitious to launch a model, and they will come back again. They will continue to work three times in a row, almost the same It's not far from bankruptcy.

It's better to sell it at once.

I can take the money to upgrade and improve Ford. After all, Ford is the foundation of the whole Ford family.

However, Little Bill Ford didn't give up five billion dollars to sell all the three brands to Li Mu at one go. He still hoped to continue to strive for some benefits for himself, even if it was 500 million dollars, 300 million dollars, or even just 100 million dollars.

Li Mu could see the inner shake of Little Bill Ford.

From the fact of the last world, Ford can't hold these three brands for too long, let alone be able to make these three brands revitalize. The problems he said are not nonsense. These problems are actually existing at the moment. What he really talks about is the future development of these three brands.

Among the three brands, Jaguar has not been a big success, but because of its large number of models, wide coverage, self reduced price and the gap between Mercedes Benz, BMW and Audi, the overall sales volume is also good;