Chapter 1818 (2/2)
At the same time of the road test of Muye Aurora, the mass-produced models have been fully driven, and the production lines are driven one by one in Yanjing's production base.
At the same time, Li Mu began to set up his own sales channels in China and several other countries and regions around the world.
Li Mu decided to adopt the same sales model as Tesla, that is, the all direct sales model.
In addition, Li Mu adopted the three-level planning that he had planned for a long time in the construction of sales channels.
He will place the exhibition and sales center in the most prosperous area of the city center, the test drive and experience center in the area close to the suburb of the city, and the after-sales service center in the suburb of the city. Such a planning method can maximize the exposure of the Muye car, and at the same time minimize the customer's driving cycle.
For example, the first sales store of Muye automobile is in Yanjing CBD.
In a 600 square meter business in CBD, there are eight aurora of different colors and types. Users can directly come here to see the static Aurora, and experience its various details and functions in the static state, such as appearance, interior, seats, ride experience and human-computer interaction.
The first test drive store of Muye automobile is outside the North Fourth Ring Road. If users want to test drive, they can directly take the special car of the sales store to participate in the test drive activity here.
If the user likes the car, they can pay directly in the sales center or test drive center to order the car.
After receiving the order, the car enters the production scheduling period. After the vehicle is produced, it will be directly transported to the customer's city.
There are two ways to deliver a car.
One is to deliver the vehicle to the door directly by the flat car, and the user will check the vehicle and complete the handover procedures at his / her own door;
the other is to transport the vehicle to the sales store, and the user will go to the sales store to complete the handover.
Once the user picks up the car, the communication of after-sales service will be completely transferred to the inland comprehensive after-sales service center of Muye automobile. In the service center, there are 7x24 hours of customer service online Q & A.
If the user needs repair and maintenance, he can call 800 or landline directly to make an appointment. The after-sales service center can see the project schedule of each after-sales point at a glance through the internal control system, and make an appointment directly according to the user's requirements.
The after-sales point itself cannot make any changes to the scheduled work of the customer service center, so as to avoid the possibility that the after-sales point randomly queues and treats customers differently.
With such a service mode, Makino automobile in every city can avoid the tedious process and cost of establishing a comprehensive 4S shop.
The exhibition hall rents the prosperous bottom merchants directly, and the test drive center is directly arranged near the road suitable for the test drive. As for the after-sales maintenance points, they are all placed in the suburbs, which is equivalent to completely separating the functions of a 4S shop.
As soon as this model came out, it attracted the attention of the whole society. So far, Muye automobile is the first one to use this model for automobile sales.
Then, Muye automobile opened the direct stores to all the first and second tier cities in the country.
At the same time, it has also established the first batch of Overseas Direct stores in Tokyo, Seoul, London, Germany, Berlin and New York.
In August, Makino officially launched the global pre-sale of Makino aurora.
The total number of global presales is 180000.
Among them, 150000 units are the maximum annual output of Muye automobile, including Volvo production line and new production line. 30000 units are the inventory produced before and not officially sold.
180000 units have been listed, and they have been robbed by consumers everywhere.
At that time, Land Rover relied on the aurora car to fight a beautiful turnaround in the global market, with domestic markup even reaching more than 50%.
Now, the car is in the hands of Li Mu. It's completely direct sale, without any price increase, and naturally becomes a product with high cost performance in the eyes of consumers.
It is said that the design and interior decoration of the aurora pastoral are worth 300000 yuan. This seems to be an exaggeration, but in fact, the model of 600000 yuan is not necessarily comparable to the aurora pastoral in appearance and interior decoration.
Therefore, 180000 sets of Aurora pastoral, in a short period of five days, has all pre sold out!This sales speed shocked the whole automobile manufacturing industry!