Chapter 1820 (1/2)
With the popularity of the automobile media all over the world and the preference of the automobile enthusiasts and ordinary consumers all over the world, every automobile manufacturer is now struggling to develop a set of its own color screen based human-computer interaction system.
Toyota of Japan was the first to start, followed by Volkswagen of Germany.
They realized the great changes brought to the automobile industry by the disruptors, especially those like Li Mu, who did not play according to the rules at all.
What is the original competition among automobile manufacturers?
So that we can develop different types of models according to different user groups, different needs, different market environment, and make a comprehensive and industrialized comparison with other competitors' models.
Therefore, the product lines of all large automobile groups cover almost every level, including but not limited to hatchback, hatchback, travel, mini, small, medium and large
Take the common B-class cars in China. Japanese cars include Honda Accord, Toyota Camry (Camry), Volkswagen Passat and Buick Regal. The competition among automobile manufacturers is basically about appearance and mechanical configuration. No one has ever extended the competition to the field of science and technology unrelated to traditional cars.
However, Li Mu did just that.
In fact, Li Mu also knows his own long board and short board.
He now has the most comprehensive technology, which is the most suitable for middle end cars, that is Volvo's technology.
On the other hand, Land Rover and Jaguar are basically local aristocrats who can't do anything now. Their existing technology and platform are not suitable for middle end cars, but more suitable for middle and high-end cars. After all, these two brands don't have engines with displacement less than 3.0.
In terms of comprehensive level, there is still a big gap between the Volvo vehicle technology used by Makino aurora and the giant enterprises like Toyota and Volkswagen. In the first mock exam,
Li Mu knew that the long time to catch up with the gap in the industrial field was not even in 35 years or even ten years. Many domestic car companies had been developing for ten years or even longer.
After all, you are running, others are running, and they have run for decades before you. It's really difficult to catch up with this gap.
So we have to find another way.
Why can Chinese Internet enterprises rise rapidly in such a short period of time? Even before Li Mu's rebirth, Chinese Internet enterprises are basically in the forefront of the world in various fields.
The reason is that the Internet in the world started in the 1990s, and the Internet in China started in the 1990s. Everyone's technical level is not far behind, just a few years ago. Coupled with the Chinese people's hard-working and hard-working spirit, the gap in those years can be caught up in at most ten years to achieve catch-up.
However, this is only the leading in the field of software, as well as in the field of Internet product form and mode.
When it comes to computer hardware, the gap between China and the west is much larger than that in the automobile field.
At the very least, when Li Mu was reborn, Huaxia was still lacking in the field of computer chips. Although it had its own chips, the performance gap was far greater than that of automobiles. Although the overall technical level of domestic automobiles was much lower than that of American, Japanese and German automobile enterprises, at least many practical and cost-effective models could be built, so the chips were far from being good.
That's why, in Li Mu's mind, what he wants to do is to subvert the traditional automobile manufacturing industry, rather than compete with them.
So, in addition to using the interior and appearance to win the first chance, the remaining advantages are all focused on the humanized design of products and the degree of technology.
This gives him a leading position in traditional automobile enterprises for at least two to three years, and Li Mu is confident to expand this advantage.
In the automobile manufacturing industry, there is a very hard thing, that is, all things should be basically done with hardware and software adaptation.
There is no intersection between the automobile manufacturers and the Internet industry, nor with the high-tech computer and software industries.
This kind of feeling is like a mobile phone brand that has never been a smart phone before. Suddenly, it will be forced by the market to start research on smart phones one day.
But they haven't even made a color phone before.
In this way, the workload in front of them becomes extremely large.
It is not only necessary to develop the whole system, but also to adapt the corresponding hardware of the whole system to the system.
Even the top automobile enterprises like Toyota and Volkswagen have no ability and foundation to build a set of intelligent human-computer interaction system independently.
Moreover, the supply chain of hardware alone is enough for them to be bothered by replacing the central control with a color screen.
Then we need to redesign the interior, redevelop and develop the mold, find the right hardware suppliers around the world, and re integrate a new supply chain.
The Germans were the first to despair because they found that even if they integrated the supply chain, they would not be able to develop an interactive system comparable to that of Makino in one to two years.If you just plug a color screen in the car, but you can't make the color screen intelligent, then consumers won't pay for it.
And Li Mu also has a killer mace, which is the map and navigation provided by keyhole.
Since keyhole is a joint acquisition of Li Mu and Google, he and Google have already clearly set the equity closed-loop.