391 Chapter 390 TV Market (1) (1/2)

Although Warner Bros. has been admiringly in the film industry and has the largest market share all year round, in the TV station, it has not been contaminated by this strength. It can even be said that it is a younger brother and has suffered losses for years.

The reason is that there are not strong enough TV programs. If you can't keep the audience, the ratings will be low, and the advertising time will not be sold. This leads to insufficient production funds and the parent company needs to allocate funds.Then, repeat.

Always going downhill.

Had it not been for the entire strategic resources to have a certain effect on a media group like Warner Bros., it would have been cut off.

In fact, WB TV station was indeed abandoned by Warner Bros. in 2006, and instead cooperated with NBC TV station to establish a new TV station CW.

It was also at that time that NBC slowly gained a certain market share.

The price is that CW TV network has a lot of equity in the hands of NBC.

Of course, the WB TV station is still gritting his teeth.

In the United States, television stations are divided into two categories: public stations and cable stations.

Public stations include CBS, ABC, FOX, NBC, WB, and PBS. Among them, PBS is a non-profit national radio and television station, and the remaining five are commercial television stations that sell advertisements and drama discs to achieve profitability.

Cable stations are also called pay-TV channels. As the name suggests, you need to pay to watch them, and they include basic channels and premium channels.The difference between the two lies in content control. The basic channel is almost equivalent to the PG-13 in the movie rating, and the advanced channel is the R level.

For example, HBO of ”Yellow Storm” is a premium channel.

The main source of income for all cable stations is subscription fees and the sale of episodes of CDs. The premium channels do not contain any advertisements, and the basic channels such as AMC still broadcast a small amount of advertisements.

But to say so, the situation of scoring is very serious in the television industry.

......

WB television station.

Director Andrew Hernandez is in office.

He is 52 years old this year and has rich experience in the circle. He has also worked here for more than ten years, reaching the highest point step by step.

Of course, he can be promoted to this position not only by his seniority or age, but by changing three directors in five years. Those who are ranked above him are all forced to resign, and it is his turn. he.

As the top of the Warner Group and one of the five major public television stations with thousands of employees, the power that Andrew has in his hands is owned by only a few people in the entire film and television industry.

No one can not indulge in this authority, this position is like an ant who has tasted honey, and it is difficult to bear to give up after it is obtained.

Andrew also didn't want to give up, but in the six months since he took office, after exhausting his methods, WB TV is still half-dead, except for news programs.

In other words, it doesn't matter what the prime night or midday stalls are, it has nothing to do with WB TV. Watching other TV stations to compete for ratings and to win the favor of major advertisers.

Regardless of how much he has contributed to this TV station, whether his abilities are outstanding, and how much the board trusts him, he is not more advantageous than the previous three directors in the constantly silent market performance.

Perhaps, he has to get out.

I just don't know which day it will last for one year or two.

The one who stayed the longest seems to be only one and a half years.

Autumn in New York is still very cool, neither hot nor cold, and the most suitable for travel.

Carrying a little warm breeze, it blows into the wide, towering building, but it becomes unpleasant inexplicably.

In the luxuriously decorated office, through large floor-to-ceiling windows, you can overlook half of the bustling East Side of New York.

Looking up from his busy business affairs, Andrew heard the movement outside the door and turned his head irritably, ”What's the matter?”

”President, Mr. Barry Meyer is here.” The younger female secretary replied.

”Why didn't you tell me in advance.” Andrew blamed, but his hands kept moving.

He signed another document and then went to the elevator to greet him.

Regarding status, he didn't have much achievements, and he really didn't dare to judge in front of the group's executive officer. In case, someone was upset and proposed to change the board of directors, he might be cold.

When the elevator came up, the two exchanged a few words and shook hands politely.

Today, Barry Meyer is still so calm, it seems that the failure of ”Catwoman” has no effect at all.

The smile on the corner of the mouth is not completely hypocritical.

”The day before yesterday's meeting, the shooting of the new ”Batman” was still advancing steadily. Since the unfortunate defeat ten years ago, it has never happened again.

Andrew said kind words, never mentioning that neither of Warner Pictures' summer masterpieces had achieved the expected results.